OUR PHILOSOPHY

What we believe in

• Sustainability: all products, packaging and partner brands are sustainably sourced, eco-friendly, clean or vegan. We love our planet and want to do our part to keep it healthy for our children. 

• Self-love: You don't need to wait for someone else to get you flowers or a gift. We want to encourage everyone to treat themselves to a beautiful bouquet or a moment of self care. 

• Integrity: everyone makes mistakes, but we will always be honest with our customers and try do our best to fix any mistakes that happen. 

• Kindness: Annabel's wants to spread more kindness around our community. We encourage you to be kind to yourselves and others through our curated items. Give yourself or someone else a smile today through us :)